You may not understand it, however Van's has actually been formulating tasty, good-for-you waffles for nearly a half century. All of it started back in the 1970's at the original Van's dining establishment. It existed, influenced by our California beachside origins, that we first served whole grain and also gluten complimentary very hot 'n toasty waffles. By the late 1980's, we chose it was time to bring our yummy waffles to a whole new group of clients– appropriate in their regional supermarket.